Role guide

AI agents for coaches

Coaches sell time, so every hour of admin is an hour not coaching or selling. Agents are good at the prep, the follow-up and the content.

What to hand to an agent first

  • Session prep

    Before each session, get a one-page summary of the client's goals, last notes and open commitments.

  • Follow-up recaps

    Turn your session notes into a recap and action list for the client to review.

  • Content from sessions

    Turn recurring client questions (anonymized) into posts and newsletter ideas.

  • Discovery-call proposals

    Turn call notes into a clear offer and proposal draft.

Ready-made use cases

  1. 01Meeting prep dossier before every call
    30 minutes before a call you get who they are, what they want, past emails and suggested questions.
  2. 02Turn discovery calls into proposals
    After a call, the agent turns notes or the transcript into a scoped proposal with pricing tiers.
  3. 03Weekly newsletter written from your week
    The agent turns your posts, wins and notes from the week into a ready-to-send newsletter draft.
  4. 04Repurpose one piece into ten
    One video, podcast or long post becomes threads, LinkedIn posts, shorts scripts and a newsletter section.
  5. 05Client onboarding on autopilot
    When a client pays, the agent sends the welcome pack, intake form and kickoff booking link.

Example: Grok Bot setup

Grok Bot routine: Meeting prep dossier before every call
Schedule: 30 min before each meeting

Before each external meeting on my calendar, research the attendees and their company, find our past email threads, and send me a one-page brief: who they are, likely goals, past context, 3 smart questions and the outcome I should aim for.

Rules: draft first, never send or post anything external without my approval. Keep summaries short.

Grok Bot, ChatGPT, Claude and n8n versions: all templates

Keep these human

  • Anonymize client stories before using them in content.
  • Keep the actual coaching conversation human; use the agent for the paperwork around it.

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